Diwali matlab discounts, right?
The global payment gateway, PayPal had no special ‘offers’ or ‘discounts’ to extend to its Indian audience. They had the same old offers running throughout the year. But they wanted to use the festive opportunity and drive users to shop and spend.
So we got some of the macro influencers in PayPal’s main verticals — food, movies, health, travel and fashion to urge people to celebrate 5-day festival of Diwali throughout 365 days with the forever running offers.
Influencers: Ranveer Brar, Gopal Dutt
Director: Snehal Sakpal
Agency: Tonic Worldwide