We took to the streets of San Francisco, and asked people when they had last called their moms. The end result was beautiful.

Co-creatives: Jiayi Wang, Kevin Descardes, & Hollye Westbrook

Featured on Fast Company, Feature Shoot

Shared by Max Joseph

Saying ‘I’m online on Skype’ is synonymous with a knock on the door. For expats and immigrants, Skype is a way to undo the distance.

Winner of Student Multicultural Advertising Campaign at Mosaic Awards (AAF) 2015

Featured in Lürzer's Archive June 2015

Nominated for Lürzer's Archive's Student of the Year 2015

When asked 'Should technology be a part of childhood?' our stance was immediate and instinctive.

A rolling stone inspired a wheel; lightning inspired electricity, and birds inspired music – in other words, life came before technology.

Childhood is free of the problems that plague a grown human. If you let children go out there and be inspired, they might be able to invent their own solutions.

AD: Shae Yue Silei

What was the last beer commercial you saw?

Whether it is a print ad, a television spot or digital - they are directed to the burly man whereas women make up for 25% of total beer consumption and 37% of total craft beer consumption in the U.S.

The Pink Boots Society is a non-profit organization that supports and encourages the female brewers and chuggers alike.

Colourpop, a cult cosmetic brand collaborates with PBS to come up with first ever collection of lipsticks to be inspired by the various shades of beer with #BEERLIPS. 8 shades ranging from pale ale to stout that boast of and celebrate the territory owned by women in the world of beer.

Skipping intros while binge-watching shows on Netflix is one of those 'cat lover or dog lover' conversations. While some cannot wait to get to the next episode, some of us tend to use it as a buffer to check our phones or grab the next bucket of popcorn.

So how can Netflix make-a you an offer-a you cannot-a refuse-a with the addition of the beloved show FRIENDS in January 2015?

With a chance to be on one of the most popular shows ever. Here's how!

Art appreciation doesn't require knowledge of art. Since when?

Since the Museum of Bad Art in Boston, Massachusetts.

MOBA is a dingy 'basement museum', next door to the bathrooms showcasing skills as laughable as your own.

Q: So how do we promote it?

A: With bad advertising.

Also, checkout the Facebook page - Boston Fartparasites - the bad art, bad quotes version of Berlin-Artparasites.

Amy Poehler has said it, Tina Fey has mentioned it and we have all lived it.

A trip to IKEA for couples has often been cited as the ultimate test of relationship, the house of relationship horrors, etc.

So now IKEA is stepping up and stepping in - with a little hand-lending from a good friend. At a loss of finding a good housewarming gift? Here's the 'IKEA Shopping Survival Guide' for the new couple looking to move-in or an old couple looking to renovate.

You can download and print this little booklet or just have IKEA mail a copy to the couple's address for free. What's better than a little housecooling gift when things are already pretty damn heated up? Because just wishing good luck with a potted plant is not good enough.

Holidays = Cold weather = Blocked nose

When the brands in the world are out to get the gift-buyer's attention, so is flu. What makes people feel instantly better?

Mom, chicken soup and the smell of Vicks. Not necessarily in that order. And so between the heavily scented pages of perfume ads in magazines, each one of them making you want to smell better, Vicks will make its first ever scented-page ad so that you can actually smell better.

An online hospitality marketplace that is always looking to push itself and its mantra of 'belonging' opens its doors to the victims of domestic abuse.

The key to a successful escape for a victim of domestic abuse is often as basic and as difficult as finding a safe place to go. With the help of National Coalition Against Domestic Abuse, the Airbnb hosts willing to provide transitional boarding and care, we try to sneak our helping hand to the victims with the app Flower Beds.

AD: Meghan O'Neill