What was the last beer commercial you saw?
Whether it is a print ad, a television spot or digital - they are directed to the burly man whereas women make up for 25% of total beer consumption and 37% of total craft beer consumption in the U.S.
The Pink Boots Society is a non-profit organization that supports and encourages the female brewers and chuggers alike.
Colourpop, a cult cosmetic brand collaborates with PBS to come up with first ever collection of lipsticks to be inspired by the various shades of beer with #BEERLIPS. 8 shades ranging from pale ale to stout that boast of and celebrate the territory owned by women in the world of beer.