What is the one thing we know about Indian men who own bikes?
That they’re obsessed with their bikes. You may have even heard some of them jokingly say, ‘Yeh meri bike nahi, baiko hai.’
Well, they aren’t joking. Smallest scratch to the tank, daintiest damage to the mirror, tiniest tear on the seat cover - these are enough to earn their attention and care.
With TVS Raider, we used this simple insight to drive home a very powerful message.
Winner at the 14th Annual Shorty Awards (2022):
Winner in PUBLIC SERVICE ANNOUNCEMENT
Finalist in STORYTELLING
Bronze Distinction in AUTO
Audience Honor in AUTO
Director: Nisrin Aziz
Agency: Kinnect