A Mom is so many things to her child but the one thing she is constantly is a no-sayer, because she knows best.
Building on this insight was as instinctive as her ‘no’s because what better way to create dissonance for the innocent moms inadvertently saying yes to chemicals in regular baby soaps!
Tedibar is a soap-free, moisturising bar that delivers everything that a Mom wants for her baby.
Agency: FCB Interface
Chief Creative Officers: Rakesh Menon
Art Direction: Pranay Roy