The visual of a talcum powder perched under the bathroom mirror and the habit of using it as a one-for-all make-up base is age old for Indian girls.
So, when Pond’s India wanted to market a product formulated specially for skin to cover spots and uncover glow, we aimed to come up with something simple but sticky.
Agency: Ogilvy India
Executive Creative Director: Tanuja Bhat
Art Direction: Aditi Khokhani, Urvi Panchal