Here’s a chain of events in the life of our audience:
Switching to colouring hair at home —> Experiencing bad results —> Wondering if hair colour is even good for their hair
Matrix chose to smash this once and for all by addressing the problems that arose from colouring hair at home, with 3 key personas in the film — each looking for shine, longevity, and healthy hair finally saying ‘not enough’ to the results they got at home.
Director: Akshat Gupt, Supari Studios
Agency: Tonic Worldwide