Holidays = Cold weather = Blocked nose
When the brands in the world are out to get the gift-buyer's attention, so is flu. What makes people feel instantly better?
Mom, chicken soup and the smell of Vicks. Not necessarily in that order. And so between the heavily scented pages of perfume ads in magazines, each one of them making you want to smell better, Vicks will make its first ever scented-page ad so that you can actually smell better.